Any Malaysian would be no
stranger to PETRONAS’ out of the box ad campaigns. So much so that each festive
season, we would be looking forward to their TV commercials.
For the recent Chinese New
Year celebrations to usher in the year of the Golden Dragon, PETRONAS has produced some heart warming TV commercials that were shot in several countries.
If you missed them… check
them out here:
“The TVC is meant to celebrate not just the Year of
the Dragon, but the spirit of perseverance, adaptability and determination as
captured in each of the stories it depicts.
This energy is something that should inspire us all as we navigate
through the challenges we face in life,” said PETRONAS’ Senior General Manager
of Group Corporate Affairs Division Dato Mohammad Medan Abdullah during the
recent PETRONAS CNY event that was held last Tuesday at Galeri PETRONAS.
In conjunction with that, PETRONAS
has also collaborated with Leica Camera AG and organized a photography contest
themed “Reimagining EnergyTM “.
To
participate, all you need to do is to capture your CNY moments that best
reflect the spirit of “Reimagining EnergyTM“ and to submit your photos at PETRONAS’ Facebook page and stand a chance to win great prizes.
If you have absolutely no
clue what kind of pictures to submit, here’s an idea as explained by Dato Mohammad Medan, “Energy is everywhere, in everything we do, and
especially at this time. It could be the excitement and the bonding during the
reunion dinner, or it could be the hustle and bustle of shopping for and
decorating the home. It could even be a portrait of the wise grandfather of the
family, or a picture of the lanterns that light up our cities”.
So
start snapping people! Besides the promise of prizes, (if that does not entice
you enough) what about the prospect of having your memorable shot being displayed and
exhibited at Galeri PETRONAS? Hmmm, does that get you “energized” (no pun
intended here)?
For
budding photographers out there, PETRONAS will also be conducting photography
workshops at selected schools and colleges. This is to develop the skills of the younger generation, to express themselves
through photography.
The
“Coming Home” TVC will air from 17th January until 6th February
2012. For more exciting surprises, the public may visit PETRONAS’ YouTube page.